The Dos and Don’ts of Video Production

Video is quickly becoming the most popular type of content online. It’s engaging, easy to digest and highly effective at conveying a message.

Make sure your audience knows where to find your videos by branding them. People love watching video snippets on platforms like Instagram and TikTok and will be eager to discover the full version of your video if it’s well-crafted.

Don’t Forget About the Audience

When creating a video, it is essential to know what your audience is looking for. This can be done by researching your target market to learn what kind of videos they are most engaged with and what type of information they like to see in a video. Then, you can create a video that will meet their needs and hopefully inspire them to take action such as subscribing or buying a product.

Another important factor to consider is what the purpose of the video is. For example, if you are trying to generate engagement on social media, it might be helpful to create a video that showcases your company culture and allows people to interact with one another. However, if you are trying to drive traffic to your website, it might be more effective to create a video that highlights the features and benefits of your products or services.

Once you have an idea of what kind of video you are trying to make, it is essential to prepare a script that outlines all the necessary details. This can be as detailed as a word-for-word script or as broad as an outline of the topics you are planning on covering in the video. Either way, this will help ensure that nothing is forgotten or missed during filming and editing.

During the shooting process, it is also crucial to use a variety of shots and camera movements to keep the audience engaged. This will add to the professionalism of your video and make it look more interesting. In addition, try to avoid using just a single shot of the person talking to the camera. This can get boring fast.

Once the video is finished, it is important to monitor its performance on your selected distribution channels. This will give you an idea of how your audience is responding to it and whether or not you need to make any changes in the future. For example, if you find that shorter videos perform better than longer ones, it might be worth keeping this in mind for future productions.

Don’t Make Your Video Too Long

Having too much information in a video will not engage your audience. It can also overwhelm them and confuse them. A good way to avoid this is by breaking the information up into several different videos that can be viewed in sequence. This will allow your audience to take in the information in small bites and increase engagement with your brand.

The best way to keep your viewer’s attention is by making sure the lighting and audio quality are top-notch. Poor lighting or audio will make your video look cheap and amateurish. If your video isn’t up to par, your audience will just scroll right past it in favor of another video on their feed.

Using natural lighting in your videos will help to create a beautiful cinematic look. However, it’s important to remember that the time of day you’re shooting can also impact the results. Try to shoot on a cloudy day or during the golden hour when light is soft and cinematic. Using a video monitor while recording will also help you to see how the footage will turn out. This will save you time on reshoots and ensure the final product is of the highest quality.

It is also important to not overdo it on the special effects. Adding too many special effects can detract from the message you are trying to convey. Instead, focus on great lighting and storytelling. This will yield a better video than high-definition resolution with bad lighting and cheesy, but empty special effects.

If you are producing a video with a lot of narration, consider having your narrator practice their lines before the shoot. This will help them feel confident on camera and ensure they are delivering their lines clearly and concisely. It is also helpful to have your narrator speak a little slower than normal when recording their voice over so that the listener can understand them.

Don’t forget to include a call to action at the end of your video. This will increase the likelihood that your audience will take the desired action, whether it is visiting your website, purchasing your product, or signing up for your newsletter.

Don’t Make Your Video Too Complex

When your videos are too complex, it is hard to keep viewers engaged. They may be confused and will not be able to get a clear understanding of your message. To avoid this, it is important to keep your videos simple and easy to understand. This will make them more effective and also help in converting your audience into paying customers.

When you are making a video, it is always best to start with an outline or script. It will help you to organize all your thoughts and ideas and will ensure that you are not leaving anything out. Moreover, it will prevent your videos from feeling disjointed or incomplete. It will also allow you to create a story around your video and help you to keep the viewer engaged.

Creating high-quality video content can be tricky, but it is well worth the effort in the long run. Video production requires a lot of planning and preparation, which is why it is important to set aside enough time for the entire process, just like in a conference video production company. In addition, you should familiarize yourself with the recording equipment before starting to shoot the video. This will enable you to take the shots in a more efficient way and avoid any mistakes during the filming process.

Another important thing to keep in mind is that it is essential to have a clear goal for your video. This will help you stay focused and ensure that the end product is up to the standard you are aiming for. It will also help you to measure the performance of your video, which will in turn help you make necessary changes for future videos.

Lighting and audio quality are the two most important factors that will determine whether your video is going to be successful or not. If your videos have poor lighting or audio quality, chances are that viewers will not keep watching them and will instead scroll down to find better-quality content.

It is also a good idea to monitor the performance of your videos on various social media platforms. This will give you a clear picture of what kind of video content your audience is most interested in. For example, if you find that short-form videos are performing better than longer ones, it is a good idea to stick with that format in the future.

Don’t Make Your Video Too Short

There is a temptation to cut a video down too short. After all, you know that people’s attention spans are limited and you need to get the message across in as few minutes as possible. However, it’s important to keep in mind that making a video too short can be just as bad as making it too long. The key is to base the length of your video on its ability to capture and retain your audience’s attention.

The first thing you need to do is understand who your target audience is and what their expectations are. Then, you can create a video that will fulfill those needs.

For example, if you are trying to generate sales and increase your business’s reach, you should use a video with an engaging speaker or a story that will resonate with your audience. This will ensure that your video reaches the maximum number of people and converts them into customers.

When making a video, it is important to write out a script before you start filming. This will help you stay on topic and avoid rambling or getting off track. It will also make it easier for you to edit the final product. You can either write a word-for-word script or just a list of topics that you want to cover.

It is also helpful to shoot a video in small segments. This will prevent your thoughts from becoming jumbled as you talk and it will be easier to edit them together. For example, if you are shooting a video about how to become a better leader, it’s a good idea to record one segment at a time and then stitch them together when the editing process is complete.

Finally, it’s important to remember that your videos should be focused on solving a specific problem or explaining something. If you try to cram too much information into one video, it will become confusing and your viewers will likely leave before they have the chance to learn what they need to know. Instead, if you break your videos into different categories based on the type of video they are, then your viewers will be more likely to stay engaged.